LADRESS EXPRESS
Who said public transport can’t match your Aeshetic?
In July 2023, LaDress brought extra to the everyday by wrapping the exterior of an Amsterdam tram in full LaDress branding. Suddenly, the daily commute became more than just getting from A to B, it turned into a moving fashion statement rolling through the city.
With mobile advertising proven to capture attention longer and more effectively, LaDress ensured its presence was impossible to ignore. From busy shopping streets to quieter corners of Amsterdam, the tram carried the brand across the city in unmistakable style.
More than an out-of-home campaign, it became a moving runway, proof that public transport can be just as iconic as you make it.
