LIDL EDIBLE CINEMA
Back to CasesA Culinary Journey through ‘The Holiday’
To celebrate Lidl’s Christmas collection and build brand awareness during the holiday season, we transformed an Amsterdam photo studio into an immersive Edible Cinema. On screen: festive favourite The Holiday. On the menu: the very dishes featured in the film.
The experience welcomed 30 press guests, including representatives from &C, De Telegraaf and Lekker500, and 60 influencers, including Amijé Roos, Julia Hortsen and Manon Tilstra.
The finale? A mini Lidl store where guests could shop free of charge, taking home everything from DIY gingerbread houses to everyday condiments.
Bringing together event planning, production, social strategy and PR, we turned a festive film screening into a memorable introduction to Lidl’s Christmas collection.
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