LIU JO 90’S DENIM UGC CAMPAIGN
What’s back and bigger than ever?
’90s denim, obviously. So when in doubt, denim it out.
Together with Liu Jo, So PR hosted an immersive “Cosmico” content day at So Studio, bringing together 18 creators to showcase the brand’s newest denim drop: The New Glam.
The studio transformed into a vibrant playground of creative content corners, designed for creators to shoot, collaborate, and capture content throughout the day. Behind the lens was Daelorian, documenting every look, from oversized denim silhouettes to body-hugging fits and effortless mom jeans.
To add an extra cosmic touch, astrologer Josie Boog joined the experience, bringing zodiac energy and personalised fashion insights into the mix.
And of course, no one leaves So Studio empty-handed. Guests received curated goodie bags featuring a Cosmico candle, zodiac-inspired styling tips, and a key piece from the collection, because when the stars align, your wardrobe should too.
Results
One day. Endless content.
