LULULEMON FLAGSHIP STORE OPENING
Three Events. Two Days. One Community.
lululemon is a Vancouver-founded premium athletic apparel brand, known for its technical, high-quality designs and its role in shaping the global athleisure movement. With a strong focus on community-driven experiences, the brand connects with its audience both in and beyond retail.
To celebrate the opening of its Amsterdam flagship store, featuring two floors of retail alongside a dedicated yoga and event space and garden, So PR supported lululemon across three events in two days.
In between, interviews were arranged and a press release was distributed to further amplify the activation.
Day 1 – Private Yoga Session with Baron Baptiste
We invited top-tier press to a private in-store yoga session hosted by global ambassador Baron Baptiste, followed by an in-store event for local ambassadors and a pre-influencer meet-up in the newly opened space.
Day 2 – 400 Yogis at Het Scheepvaartmuseum
The finale? A large-scale yoga event, over 400 yogis practicing together, at the Het Scheepvaartmuseum in Amsterdam.
In the Media
