LYKO KING’S NIGHT BEAUTY GAMES
Welcome to a night of glamour and competition at the Lyko Beauty Games!
Hosted in the So Studio, transformed for the occasion into an arcade, on the vibrant King’s Night (for our non-Dutch friends: this is when we celebrate the King’s birthday), but without the orange, red-white-blue chauvinism.
Blending beauty-themed challenges with exclusive touches, guests competed in lively activities like life-sized Jenga with Olcay Gulsen Beauty and supersize bowling with Björn Axén bottles. They tried cutting a bob Anna Wintour would approve of with Mermade Hair, and played “Guess Who?” with Silk’n LED masks. All while enjoying music and vibes by DJ Janna Nieuwenhuijzen, Lyko beauty touch-ups by Michelle Nouws, and hair styling by Fabiënne Jansen.
The evening was a dazzling showcase of creativity and style, leaving each attendee with a luxurious goodie bag and us with a “yes, we did it again” smile on our faces.
The one thing that is not a game to us, the results:
47 influencers including Beautygloss, Jessie Maya and Matthijs Geuze created: 5 TikTok videos, 152 Instagram stories and 19 Instagram posts! Also at the Lyko Beauty games, 5 press outlets Elle, Fashionchick, Harper’s Bazaar, Flair and Girlscene played 6 games
