LYKO THE BIG SLEEP OVER
Fluffy socks? Check. Pink PJs? Double check. A night to remember? Oh, absolutely.
On November 14th, So PR transformed Maison ELLE Amsterdam into the ultimate beauty sleepover destination with The Big Sleepover, a 24-hour LYKO experience filled with beauty, nostalgia, and content creation.
Forty creators checked into beautifully branded rooms packed with LYKO favourites, setting the scene for a night of pillow fights, champagne-fuelled conversations, and beauty rituals worth sharing.
The experience kicked off with a session hosted by Björn Axén’s Johan, followed by a scavenger hunt through the Vondelpark complete with oversized props and competitive energy.
Later that evening, guests gathered for a seated dinner hosted by COSRX, combining black-and-white glamour with skincare storytelling, interactive moments, and a lively bingo session.
The night continued with a MILK pyjama afterparty featuring Hermit Gin, De Pizzabakkers, and dancing late into the night. The following morning closed with a glow-focused workshop by FOREO and a run club for early risers.
One thing’s certain: Maison ELLE, and everyone attending, left the experience slightly different than before.
