MAEL STUDIO STORE OPENING

Style, Creativity & Community.

For the opening of MAEL Studio’s store in the Reestraat, So PR brought together a curated mix of creators, tastemakers, and Amsterdam-based fashion insiders for an intimate evening centred around style, creativity, and community.

The launch combined live tattoo sessions by one of the city’s most in-demand tattoo artists with drinks and bites catered by one of Amsterdam’s hottest restaurants, transforming the opening into more than just a retail moment.

With an effortlessly Instagrammable setting and a guest list filled with movers and shakers, the evening perfectly reflected MAEL Studio’s aesthetic and community-driven identity.