MERMADE HAIR HITS THE DUTCH MARKET
Making waves in the Dutch media landscape with Mermade Hair
In a whirlwind of glamour, style, and good hair days, we introduced Mermade Hair to the Dutch market through a series of high-impact, creative initiatives. It all started with a Barbie-inspired launch, where we personally delivered selfie cakes, complete with a mirror nestled between the cherries on top, to key influencers.
This seamlessly led into a striking hair styling showcase at the Olcay Gulsen Beauty premiere, setting the tone for what was to come.
The momentum continued with founder Tara Simich’s visit to the Netherlands, including an exclusive meeting with the Hearst editorial team and an intimate dinner at Mr. Porter. The visit culminated in a buzzworthy appearance at the Douglas event, alongside strategic collaborations with Dutch icons like Anna Nooshin, NikkieTutorials, and Olcay Gulsen.
Each step was carefully crafted not just to introduce the brand, but to captivate the Dutch market and firmly position Mermade Hair as a standout in the beauty space.
Social Media
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Print Media
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Online Articles
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Total Results
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TikTok
COLLABORATIONS WITH DUTCH ICONS ANNA NOOSHIN, NIKKIE TUTORIALS, AND OLCAY GULSEN
Paid partnerships, made personal and professional.
While Nikkie Tutorials captivated her audience with a dedicated TikTok video, inviting them to choose between looks, Anna Nooshin shared two stunning looks of her own to inspire her followers. Meanwhile, Olcay Gulsen added an educational twist, demonstrating how to transform almost-there curls into beautifully smooth locks using Mermade Hair tools.
So BEAUTY DROPS event
At the So Beauty Drops event, Mermade Hair was featured with a dedicated branded corner. During this event, 120 influencers and editors were introduced to the brand and received a Mermade Hair waver in their goodie bag.
BARBIE X MERMADE HAIR
For the launch of Barbie™ The Movie x Mermade Hair, we partnered with five macro influencers, gifting them a selfie cake alongside a new product.
OLCAY GULSEN GLAMROOM
Olcay Gulsen Beauty hosted the glam room for the premiere of the Barbie movie. Mermade Hair was present with its full range of products, alongside hair stylist Fabienne Jansen, who ensured all invited influencers left for the premiere with their own Barbie-inspired hairstyle.
