PEEK & CLOPPENBURG X ANOUK YVE
10 Pieces. 40 Looks. Endless Style.
When timeless elegance meets effortless versatility, the result is a modern capsule wardrobe curated by Dutch fashion figure Anouk Yve for Peek & Cloppenburg Düsseldorf.
Built around elevated essentials and luxurious fabrics such as wool and cashmere, the collection combined business and casual dressing through a refined selection of versatile pieces, proving that less truly can be more.
To give the collection the spotlight it deserved, Peek & Cloppenburg joined So Drops, where the collection was presented to the right fashion insiders. So PR supported the campaign through targeted press outreach, talent seeding, and strategic press communication. The collection secured coverage in titles including Elegance, Grazia, LINDA., and Vrouw, where its sleek and sophisticated aesthetic was highlighted.
To further amplify the launch across social platforms, So PR collaborated with creators Britt Messing, Tess Scholten, Maaike Lothman, and Michelle Fleur through a high-impact paid social campaign, showcasing the versatility of the capsule wardrobe across multiple looks and styling combinations.
The campaign generated a total reach of 7.9 million, positioning the collection as a refined alternative within today’s fast-fashion landscape.
