RUDE COSMETICS NEW IN THE NETHERLANDS
Why be Nice when you can be RUDE?
Founded in Los Angeles, Rude Cosmetics is known for its bold, expressive approach to beauty, offering high-quality products at accessible price points. With its signature “Makeup With An Attitude®”, the brand encourages individuality and unapologetic self-expression.
Now exclusively available in the Netherlands at ICI PARIS XL, So PR supported the launch of Rude Cosmetics through a targeted creator-led activation.
Working with a curated mix of local talent, including a drag performer, pop artist, and experiential MUA, the campaign brought the brand’s bold identity to life and introduced it to a new Dutch audience.
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