SCHWARZKOPF FIBRE CLINIX UGC CAMPAIGN
From Salon Treatments to At-Home Moments
Schwarzkopf’s latest Fibre Clinix campaign embraced the power of creator-led UGC to drive authentic engagement across social platforms.
Six creators, including Demi Teeuwissen and Romee Pearl, received products from the Fibre Clinix range to create content inspired by their personal haircare routines, seamlessly connecting professional salon treatments with everyday at-home moments.
Results
Creator Content
The campaign combined polished visuals with authentic storytelling through Instagram Reels and Stories. Unlike traditional UGC strategies, the content was not only shared through the brand’s own channels, but also published across the creators’ personal platforms, amplifying both reach and credibility.
By cross-posting content across influencer and brand accounts, the campaign introduced Fibre Clinix to new audiences while strengthening engagement through native, creator-driven storytelling.
