SO DROPS: GEN Z EDITION
Brat Summer
A Next-Gen Brand Experience
For the Gen Z edition of So Drops, So PR transformed So Studio Amsterdam into an immersive brand playground where 24 brands connected directly with a curated guest list of creators, tastemakers, and influential Gen Z voices.
Centred around the internet’s latest cultural debate, Brat or Demure?, the event combined trend culture, beauty, fashion, and interactive brand experiences into one high-energy day.
A total of 124 guests attended, including Zaar Goedemans, Jessie Maya, Eloise van Oranje, Jada Borsato, and Tabitha.
With a guest list actively shaping the conversation online, So Drops: Gen Z Edition once again positioned itself as a platform where brands connect directly with the next generation.
The experience itself brought the theme to life through a series of branded activations, from mini coaching sessions with Caroline Pluym on embracing your inner Brat to custom-painted silver bags at Steve Madden. At TOUS, visitors personalised perfume bottles, while Weisz offered custom-fitted watches. Additional activations included Japanese head spa treatments, a memory game hosted by Hero, and a playful ring toss experience by Svakom.
Brands joining this edition of So Drops
Aspire Brands – BaoMao – Batiste – Bio Lash – Caroline Pluym – Collistar – Costes Fashion – Danish Design – De’Longhi – GlamGuru – HANRO – Hears Earplugs – Hero Cosmetics – Hirsch – Maniac Nails – Mermade Hair – Moureau – Our Way Japanese Head Spa – Poké Perfect – ROQUEBRUN. – Steve Madden – STËLZ – SVAKOM – Swing Jewels – Tea Guys – TOUS – Weisz Group
