STRONGER: Heat Wave
While there was an actual heatwave overtaking the city we celebrated the launch of STRONGER’s Heat Wave collection, their hottest drop ever. A heated collection featuring sunkissed shades, bold stonewashed pieces, and perfect-fit silhouettes that highlight your glow. We gathered with some of our favorite girls for a HOT day in the city. From skating sessions to a full-on Hot Girl picnic, STRONGER’s own hot sauce included, in het Vondelpark. It was all about movement, confidence, and living our Hot Girl Era to the fullest. The energy was high, the looks were hotter, and the vibes? Just very, very good.
more So News.
-
Spotlight on our founder in this Textilia interview
More than two decades ago, Thijs Willekes founded So PR with one simple ambition: to do PR differently. Not louder,…
-
As seen on the runway: KEEN x Tess van Zalinge
For her 10-year anniversary show in Utrecht, Dutch designer Tess van Zalinge celebrated a decade of pushing the boundaries between…
-
Back to school with Sunday Natural
While we’re knee-deep in vacation mode, September is around the corner ready to mark a fresh start. As routines return…
-
So Masha featured in VROUW
Looking polished isn’t about perfection, it’s about feeling confident. In a recent interview with VROUW, our OG Senior PR Manager…
-
Authentic Beauty Concept is now available at De Bijenkorf
A new destination for conscious haircare has arrived. Authentic Beauty Concept is now available at De Bijenkorf, bringing the brand’s…
-
So PR’s COO Chelsey is Marie Claire’s Leading Lady in PR
From intern to COO and Partner, Chelsey’s journey at So PR is proof that curiosity, hard work and staying true…
more
