So News.

The place to be for standout publications, exciting updates, industry awards, and the latest news surrounding the brands we represent and our agency. That’s So News in a nutshell.

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  • Spotlight on our founder in this Textilia interview

    More than two decades ago, Thijs Willekes founded So PR with one simple ambition: to do PR differently. Not louder, not bigger, but smarter. Built on genuine relationships, strong storytelling…

  • As seen on the runway: KEEN x Tess van Zalinge

    For her 10-year anniversary show in Utrecht, Dutch designer Tess van Zalinge celebrated a decade of pushing the boundaries between couture and conceptual design. Known for her sculptural silhouettes and…