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So News.

The place to be for the most outstanding publications, astonishing awards and the latest novelties about the brands we represent as well as our agency, that’s our So weekly in a nutshell.

  • Spotlight on our founder in this Textilia interview

    More than two decades ago, Thijs Willekes founded So PR with one simple ambition: to do PR differently. Not louder, not bigger, but smarter. Built on genuine relationships, strong storytelling…

  • As seen on the runway: KEEN x Tess van Zalinge

    For her 10-year anniversary show in Utrecht, Dutch designer Tess van Zalinge celebrated a decade of pushing the boundaries between couture and conceptual design. Known for her sculptural silhouettes and…

  • Back to school with Sunday Natural

    While we’re knee-deep in vacation mode, September is around the corner ready to mark a fresh start. As routines return…

  • So Masha featured in VROUW

    Looking polished isn’t about perfection, it’s about feeling confident. In a recent interview with VROUW, our OG Senior PR Manager…

  • Authentic Beauty Concept is now available at De Bijenkorf

    A new destination for conscious haircare has arrived. Authentic Beauty Concept is now available at De Bijenkorf, bringing the brand’s…

  • To discover @So: UNWIND Jewelry

    From a student room in Breda to a boutique in Amsterdam’s iconic Nine Streets, UNWIND Jewelry is proof that the…

  • So OOH

    The legendary Rupaul once cleverly said: “If you can’t love yourself how the hell are you gonna love somebody else?”…

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