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So News.

The place to be for the most outstanding publications, astonishing awards and the latest novelties about the brands we represent as well as our agency, that’s our So weekly in a nutshell.

  • Back to school with Sunday Natural

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    While we’re knee-deep in vacation mode, September is around the corner ready to mark a fresh start. As routines return and calendars begin to fill up again, it’s the perfect…

  • So Masha featured in VROUW

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    Looking polished isn’t about perfection, it’s about feeling confident. In a recent interview with VROUW, our OG Senior PR Manager Masha Le Clercq shares why self-care has always been part…

  • Authentic Beauty Concept is now available at De Bijenkorf

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    A new destination for conscious haircare has arrived. Authentic Beauty Concept is now available at De Bijenkorf, bringing the brand’s…

  • To discover @So: UNWIND Jewelry

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    From a student room in Breda to a boutique in Amsterdam’s iconic Nine Streets, UNWIND Jewelry is proof that the…

  • So OOH

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    The legendary Rupaul once cleverly said: “If you can’t love yourself how the hell are you gonna love somebody else?”…

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