Hot pink

Pink

Lilac

Black

So News.

The place to be for the most outstanding publications, astonishing awards and the latest novelties about the brands we represent as well as our agency, that’s our So weekly in a nutshell.

  • Spotlight on our founder in this Textilia interview

    admin

    More than two decades ago, Thijs Willekes founded So PR with one simple ambition: to do PR differently. Not louder, not bigger, but smarter. Built on genuine relationships, strong storytelling…

  • As seen on the runway: KEEN x Tess van Zalinge

    admin

    For her 10-year anniversary show in Utrecht, Dutch designer Tess van Zalinge celebrated a decade of pushing the boundaries between couture and conceptual design. Known for her sculptural silhouettes and…

  • Back to school with Sunday Natural

    admin

    While we’re knee-deep in vacation mode, September is around the corner ready to mark a fresh start. As routines return…

  • So Masha featured in VROUW

    admin

    Looking polished isn’t about perfection, it’s about feeling confident. In a recent interview with VROUW, our OG Senior PR Manager…

  • Authentic Beauty Concept is now available at De Bijenkorf

    admin

    A new destination for conscious haircare has arrived. Authentic Beauty Concept is now available at De Bijenkorf, bringing the brand’s…

  • To discover @So: UNWIND Jewelry

    admin

    From a student room in Breda to a boutique in Amsterdam’s iconic Nine Streets, UNWIND Jewelry is proof that the…

  • So OOH

    admin

    The legendary Rupaul once cleverly said: “If you can’t love yourself how the hell are you gonna love somebody else?”…

Selected posts title