New in @So: Glow25
Aging: for some, it can feel a little daunting. For Glow25, it’s a reason to shine. In 2021, three friends from Berlin joined forces after the success of their first venture, Primal State Performance GmbH, a pioneer in the field of healthy high performance. Their mission? To redefine beauty and wellness with a pro-aging vision, not to hide the signs of time, but to celebrate them and strengthen your natural beauty from within. Glow25 is for everyone who loves to invest in themselves, your routine, your rhythm, your way. No fuss, no false promises. Just premium collagen products that you can add to your matcha, coffee or smoothie bowl. Making it easy to Invest in yourself – with only 15 g a day
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Skincare+ shines a light on: Eczema Awareness Month
September marks Eczema Awareness Month, putting the spotlight on one of the most common skin conditions and one that is…
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Hair hacks unlocked: Zenner x Quinty Mirjam
Good hair days, unlocked. Zenner teamed up with creator Quinty Mirjam, the face behind some of the internet’s favourite hair…
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Spotlight on our founder in this Textilia interview
More than two decades ago, Thijs Willekes founded So PR with one simple ambition: to do PR differently. Not louder,…
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As seen on the runway: KEEN x Tess van Zalinge
For her 10-year anniversary show in Utrecht, Dutch designer Tess van Zalinge celebrated a decade of pushing the boundaries between…
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Back to school with Sunday Natural
While we’re knee-deep in vacation mode, September is around the corner ready to mark a fresh start. As routines return…
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So Masha featured in VROUW
Looking polished isn’t about perfection, it’s about feeling confident. In a recent interview with VROUW, our OG Senior PR Manager…
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