FIT PIGGY PROTEIN MILKSHAKE LAUNCH
Shake into Spring
Known for turning cravings into functional, protein-packed treats, Fit Piggy has quickly become one of the fastest-growing food brands in the Netherlands. Available at major retailers including Albert Heijn and Jumbo, the brand continues to innovate within the functional food category.
To celebrate the launch of its first ready-to-drink Protein Milkshakes, So PR hosted Shake Into Spring at Kas Keerweer, a hidden greenhouse oasis in the heart of Amsterdam. The intimate launch event celebrated the brand’s newest innovation.
How it’s done
Inspired by Fit Piggy’s playful personality and “cravings made functional” philosophy, the event invited guests to discover the new Vanilla and White Chocolate Raspberry Protein Milkshakes through an interactive DIY experience.
At the Fit Piggy Milkshake Bar, guests created their own personalised milkshakes with a variety of toppings while meeting the female founders and discovering the story behind one of the Netherlands’ fastest-growing food brands.
The Impact
The guest list brought together 62 carefully selected influencers, media, and industry tastemakers, including Thomas Drinkenburg, Romy Monteiro, Antje Monteiro, Julie Reinders, JelStyle, and Rowenna van der Linden.
Leading lifestyle, health, and parenting titles such as Happy in Shape, LINDA. Meiden, Women’s Health, and Fabulous Mama were also in attendance.
RESULTS
The figures below reflect the campaign’s immediate social impact. Editorial coverage from attending media titles will continue to appear across print and online media in the weeks and months following the launch.
