So Masha featured in VROUW

Looking polished isn’t about perfection, it’s about feeling confident. In a recent interview with VROUW, our OG Senior PR Manager Masha Le Clercq shares why self-care has always been part of who she is, from growing up in a family where getting dressed up was second nature to building a career in fashion, beauty and lifestyle PR.

It is how we know Masha here at So for the last two decades. Working in PR, presentation naturally plays a role, but Masha believes true femininity is found in the balance between elegance, softness and strength. Because when you invest in yourself, you don’t just look good, you show up with confidence. And that confidence has the power to open doors.

Read the full interview in VROUW.