Skincare+ shines a light on: Eczema Awareness Month
September marks Eczema Awareness Month, putting the spotlight on one of the most common skin conditions and one that is still often misunderstood. Eczema is much more than simply having dry skin. It is a chronic condition in which the skin barrier doesn’t function as effectively, making it harder for the skin to retain moisture and easier for external irritants to get in. According to dermatologist and SKINCARE+ expert Dr. Daniel Kadouch, this is exactly why a gentle approach matters. Hot showers, fragrance, dry air and even an overly complicated skincare routine can further irritate sensitive skin. Rather than constantly switching products or adding active ingredients, going back to basics can often be the better approach: gentle cleansing, lukewarm water and consistent moisturising with fragrance-free products.
Supporting the skin barrier
With the skin barrier at the heart of its approach, SKINCARE+ develops fragrance-free skincare specifically formulated for sensitive skin. All SKINCARE+ products also receive the highest possible 20/20 rating in the independent INCI Beauty app, based on their ingredients and mildness. Because when skin needs extra care, sometimes less really is more.
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