Primark continues to put Breast Cancer Awareness in the spotlight
This October, Primark is once again supporting Breast Cancer Awareness Month with a campaign that goes beyond fashion. Featuring four women sharing their personal experiences with breast cancer, the campaign highlights the importance of comfort, support and accessibility during and after treatment. Alongside the campaign, Primark introduces a limited-edition collection of everyday essentials, while continuing to offer its affordable specialist post-surgery lingerie range year-round in selected stores. Developed in consultation with women who have experienced breast cancer, the range is designed to make everyday life a little more comfortable.
Primark is also donating over €1 million to cancer charities across Europe and the US, with the ambition to raise another €1 million through in-store fundraising. In the Netherlands, the retailer continues its annual €75,000 donation to Pink Ribbon. Breast cancer awareness is about more than one month. It’s about making a difference, every day.
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