New In @So: GET CURLY
From flat irons and hair straighteners to self-love: Farida Choukoud turned a personal struggle into a self-love movement. What started with frustration (and a literal flat iron) became. GET CURLY: a brand built for every wave, coil and ringlet from 2A to 4C. With salon roots, years of research and a whole lot of sisterhood, GET CURLY offers products, tools and knowledge that help you love your hair exactly as it is.
Because curls aren’t a “problem” to solve. They’re your strength. And it’s time they shine.
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Skincare+ shines a light on: Eczema Awareness Month
September marks Eczema Awareness Month, putting the spotlight on one of the most common skin conditions and one that is…
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Hair hacks unlocked: Zenner x Quinty Mirjam
Good hair days, unlocked. Zenner teamed up with creator Quinty Mirjam, the face behind some of the internet’s favourite hair…
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Spotlight on our founder in this Textilia interview
More than two decades ago, Thijs Willekes founded So PR with one simple ambition: to do PR differently. Not louder,…
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As seen on the runway: KEEN x Tess van Zalinge
For her 10-year anniversary show in Utrecht, Dutch designer Tess van Zalinge celebrated a decade of pushing the boundaries between…
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Back to school with Sunday Natural
While we’re knee-deep in vacation mode, September is around the corner ready to mark a fresh start. As routines return…
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So Masha featured in VROUW
Looking polished isn’t about perfection, it’s about feeling confident. In a recent interview with VROUW, our OG Senior PR Manager…
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