HANRO’s Icon gets a Swarovski glow-up
This holiday season, HANRO is giving a timeless favorite a sparkling makeover. To celebrate the 40th anniversary of the iconic Cotton Seamless line, the brand introduces a glamorous limited edition of the beloved Cotton Seamless spaghetti top, this time adorned with dazzling Swarovski crystals.
40 Years of Iconic Comfort “Our new limited edition is inspired by a glittering night sky,” says designer Elena Panagopoulus. “The sparkling Swarovski crystals reflect the magic of the night and invite you to shine in your own unique way. Scattered across the fabric as if by chance, they form a constellation that inspires dreams.” With Swarovski sparkle and signature Swiss craftsmanship, HANRO celebrates 40 years of iconic comfort. In style.
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