Kicking off with Primark and its Breast Cancer Awareness campaign
We’re excited to kick off our collaboration with Primark with a meaningful campaign. Primark launched its annual Breast Cancer Awareness campaign, highlighting the importance of self-examination and the support women need through every stage of breast cancer. Under the motto “We’re with you”, three women share their personal stories, featured in window displays across more than 460 stores worldwide and on Primark’s social and digital channels.
The campaign is supported by Primark’s biggest Breast Cancer Awareness collection yet a 49-piece range that includes new affordable post-surgery bras, breast prostheses and pockets, now available year-round. For the first time, Primark introduces lightweight foam prostheses (€6) designed for both left and right sides, and attachable pockets (€6) that fit any bra, offering more comfort and choice for women affected by breast cancer. In addition, Primark will donate over €1 million to cancer organisations across Europe and the US, supporting research and essential services for those impacted by breast cancer.
The Breast Cancer Awareness collection is available in all Primark stores worldwide from 1 October.
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