New in @So: CHARLES & KEITH
Born from a humble shoe shop in Singapore’s Ang Mo Kio district, CHARLES & KEITH has grown into a global style phenomenon. Inspired by their mother’s entrepreneurial spirit, brothers Charles and Keith Wong built a brand for women who use fashion as an expression of strength, identity, and effortless style. From opening their first store in 1996 to nearly 700 locations in over 30 countries today, CHARLES & KEITH brings accessible everyday luxury to women around the world. From Tokyo to Paris, Dubai to New York. Designed for the modern woman on the move, the brand offers empowering style for every day: minimalist silhouettes, feminine designs with an edge, and versatile pieces that elevate any look without ever feeling like “too much.”
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As seen on the runway: KEEN x Tess van Zalinge
For her 10-year anniversary show in Utrecht, Dutch designer Tess van Zalinge celebrated a decade of pushing the boundaries between…
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Back to school with Sunday Natural
While we’re knee-deep in vacation mode, September is around the corner ready to mark a fresh start. As routines return…
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So Masha featured in VROUW
Looking polished isn’t about perfection, it’s about feeling confident. In a recent interview with VROUW, our OG Senior PR Manager…
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Authentic Beauty Concept is now available at De Bijenkorf
A new destination for conscious haircare has arrived. Authentic Beauty Concept is now available at De Bijenkorf, bringing the brand’s…
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So PR’s COO Chelsey is Marie Claire’s Leading Lady in PR
From intern to COO and Partner, Chelsey’s journey at So PR is proof that curiosity, hard work and staying true…
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To discover @So: UNWIND Jewelry
From a student room in Breda to a boutique in Amsterdam’s iconic Nine Streets, UNWIND Jewelry is proof that the…
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