New In @So: GET CURLY
From flat irons and hair straighteners to self-love: Farida Choukoud turned a personal struggle into a self-love movement. What started with frustration (and a literal flat iron) became. GET CURLY: a brand built for every wave, coil and ringlet from 2A to 4C. With salon roots, years of research and a whole lot of sisterhood, GET CURLY offers products, tools and knowledge that help you love your hair exactly as it is.
Because curls aren’t a “problem” to solve. They’re your strength. And it’s time they shine.
more So News.
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As seen on the runway: KEEN x Tess van Zalinge
For her 10-year anniversary show in Utrecht, Dutch designer Tess van Zalinge celebrated a decade of pushing the boundaries between…
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Back to school with Sunday Natural
While we’re knee-deep in vacation mode, September is around the corner ready to mark a fresh start. As routines return…
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So Masha featured in VROUW
Looking polished isn’t about perfection, it’s about feeling confident. In a recent interview with VROUW, our OG Senior PR Manager…
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Authentic Beauty Concept is now available at De Bijenkorf
A new destination for conscious haircare has arrived. Authentic Beauty Concept is now available at De Bijenkorf, bringing the brand’s…
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So PR’s COO Chelsey is Marie Claire’s Leading Lady in PR
From intern to COO and Partner, Chelsey’s journey at So PR is proof that curiosity, hard work and staying true…
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To discover @So: UNWIND Jewelry
From a student room in Breda to a boutique in Amsterdam’s iconic Nine Streets, UNWIND Jewelry is proof that the…
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