New In @So: GET CURLY
From flat irons and hair straighteners to self-love: Farida Choukoud turned a personal struggle into a self-love movement. What started with frustration (and a literal flat iron) became. GET CURLY: a brand built for every wave, coil and ringlet from 2A to 4C. With salon roots, years of research and a whole lot of sisterhood, GET CURLY offers products, tools and knowledge that help you love your hair exactly as it is.
Because curls aren’t a “problem” to solve. They’re your strength. And it’s time they shine.
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To discover @So: UNWIND Jewelry
From a student room in Breda to a boutique in Amsterdam’s iconic Nine Streets, UNWIND Jewelry is proof that the…
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House of Ord – Cape Town stands up for Skin Cancer Awareness
Skin Cancer Awareness Month may be over, but sun protection never goes out of season. Skin cancer is now the…
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Sarah Jessica Parker joins Glow25 as Chief Creative Officer
Sarah Jessica Parker joins Glow25 as Chief Creative Officer in a new long-term global partnership, marking a major new chapter…
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Primark Launches First High-Street Adaptive Swimwear
Primark is taking another meaningful step in inclusive fashion with the launch of its Spring/Summer Adaptive Collection. Introducing adaptive swimwear…
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JLab teams up with Ghana’s national football squad
JLab is stepping onto the global football stage as the official audio partner of Ghana Football Association and its national…
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