New in @So: House of Ord – Cape Town
Sun on your skin. Wind in your hair. Your bag half packed, your plans still open. That’s the moment when House of Ord – Cape Town comes to life. Inspired by the effortless energy of Cape Town and shaped by travelers, dreamers, explorers, and sunseekers, this collection captures a feeling rather than a destination. It’s about lightness. Freedom. That first deep breath when you step outside and realize there’s nowhere you have to be. House of Ord creates hats for exactly that state of mind: the days when you don’t need to perform, only to be. Chic, sun-drenched, and just a little bit seductive, these hats instantly elevate any look. Think rosé in the afternoon sun, golden-hour strolls, or slow beach days where time seems to soften. But beyond aesthetics, they offer something essential: protection. Each hat is UPF50+ certified, blocking 97–98% of harmful UVA and UVB rays. It’s a seamless blend of beauty and function, allowing you to care for your skin without compromising your style.
houseoford.capetown
more So News.
-
As seen on the runway: KEEN x Tess van Zalinge
For her 10-year anniversary show in Utrecht, Dutch designer Tess van Zalinge celebrated a decade of pushing the boundaries between…
-
Back to school with Sunday Natural
While we’re knee-deep in vacation mode, September is around the corner ready to mark a fresh start. As routines return…
-
So Masha featured in VROUW
Looking polished isn’t about perfection, it’s about feeling confident. In a recent interview with VROUW, our OG Senior PR Manager…
-
Authentic Beauty Concept is now available at De Bijenkorf
A new destination for conscious haircare has arrived. Authentic Beauty Concept is now available at De Bijenkorf, bringing the brand’s…
-
So PR’s COO Chelsey is Marie Claire’s Leading Lady in PR
From intern to COO and Partner, Chelsey’s journey at So PR is proof that curiosity, hard work and staying true…
-
To discover @So: UNWIND Jewelry
From a student room in Breda to a boutique in Amsterdam’s iconic Nine Streets, UNWIND Jewelry is proof that the…
more

