New in @So: KEEN
Original. Hybrid. Consciously Created.
Founded in 2003, KEEN started with a simple idea: better protection, without compromising comfort. What followed was a new standard in footwear, one that moves effortlessly between outdoor performance and everyday life. Today, KEEN designs shoes that adapt to those who wear them. From city streets to weekend trails, styles like the UNEEK and Jasper combine function, comfort and ease. No explanation needed. But what truly sets KEEN apart is what’s not in their shoes. Since 2018, all footwear is completely PFAS-free, free from so-called “forever chemicals.” A conscious choice, rooted in the belief that better products should leave less behind.
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