New in @So: MCoBeauty
Don’t break the bank, break the internet
It’s the beauty brand everyone’s been talking about, and it’s finally here. Straight from Australia and now available exclusively at Kruidvat, MCoBeauty is set to shake up the Dutch beauty scene with a simple promise: luxury for less. Already a viral hit on TikTok and a favourite among international beauty insiders, MCoBeauty was founded on the belief that high-quality, trend-driven products shouldn’t come with a high price tag. Since launching in 2020, the brand has built a cult following in Australia and made serious waves in the US. Now, the Netherlands is next.
Backed by strong international momentum and a growing demand for smart, affordable beauty, MCoBeauty’s arrival marks a new chapter in the local beauty landscape. With a curated selection of their bestselling essentials, all priced under €15, this is everyday beauty that looks, feels and performs like high-end, without breaking the bank.
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