Sarah Jessica Parker joins Glow25 as Chief Creative Officer
Sarah Jessica Parker joins Glow25 as Chief Creative Officer in a new long-term global partnership, marking a major new chapter for the brand.
What started as a German collagen product is evolving into an internationally positioned high-end beauty brand built around a pro-aging philosophy. Rather than promoting the idea of “anti-aging,” Glow25 and Sarah Jessica Parker embrace beauty as a reflection of experience, confidence and personal growth.
In her role as CCO, Parker will work closely with the Glow25 team on brand strategy, campaigns and product development, shaping the creative direction of the brand beyond a traditional ambassador role.
The partnership launches alongside the Glow Manifesto, a statement that encourages women to redefine beauty on their own terms.
Under the shared platform “Glow With Us,” Glow25 aims to celebrate aging not as something to fight, but as a stage of life to embrace with confidence, authenticity and self-assurance.
more So News.
-
Back to school with Sunday Natural
While we’re knee-deep in vacation mode, September is around the corner ready to mark a fresh start. As routines return…
-
So Masha featured in VROUW
Looking polished isn’t about perfection, it’s about feeling confident. In a recent interview with VROUW, our OG Senior PR Manager…
-
Authentic Beauty Concept is now available at De Bijenkorf
A new destination for conscious haircare has arrived. Authentic Beauty Concept is now available at De Bijenkorf, bringing the brand’s…
-
So PR’s COO Chelsey is Marie Claire’s Leading Lady in PR
From intern to COO and Partner, Chelsey’s journey at So PR is proof that curiosity, hard work and staying true…
-
To discover @So: UNWIND Jewelry
From a student room in Breda to a boutique in Amsterdam’s iconic Nine Streets, UNWIND Jewelry is proof that the…
-
more
