So PR x Mexx: the back(hi)story
In 1986, Moustache met Emanuelle, adding two kisses and voilà: Mexx was born. One lifestyle, one brand, sealed with a xx. Fast forward to 2010: So PR joins the party. We threw a dinner in an industrial warehouse (way ahead of the trend), sailed the canals during Pride, trailed royalty, and peeked inside Candy Dulfer’s closet. It was bold, fun, and full of stories. Then came a pause, but good things age well. 2025: Mexx is back
And it’s still that warm hug of a brand. Fashion that fits real life and real people. Clothes, scents, sunglasses, bags for women, men, kids, and everyone they love. A little kiss. A big return. Some stories are too good not to continue.
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Skincare+ shines a light on: Eczema Awareness Month
September marks Eczema Awareness Month, putting the spotlight on one of the most common skin conditions and one that is…
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Hair hacks unlocked: Zenner x Quinty Mirjam
Good hair days, unlocked. Zenner teamed up with creator Quinty Mirjam, the face behind some of the internet’s favourite hair…
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Spotlight on our founder in this Textilia interview
More than two decades ago, Thijs Willekes founded So PR with one simple ambition: to do PR differently. Not louder,…
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As seen on the runway: KEEN x Tess van Zalinge
For her 10-year anniversary show in Utrecht, Dutch designer Tess van Zalinge celebrated a decade of pushing the boundaries between…
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Back to school with Sunday Natural
While we’re knee-deep in vacation mode, September is around the corner ready to mark a fresh start. As routines return…
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So Masha featured in VROUW
Looking polished isn’t about perfection, it’s about feeling confident. In a recent interview with VROUW, our OG Senior PR Manager…
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