So XX: a scent
© So PR B.V. 2005-2025
“Smells like nostalgia.” How do you bottle twenty years of passion, wisdom, naïve fun and relentless drive? By leaving nothing out. And by embracing nostalgia, that intangible feeling that connects where you’ve been to where you’re going next. Meet So XX. A scent for textiles, yet far beyond.
So XX is not just a textile fragrance. It’s a statement. Transformative. Unstoppable. A scent that channels So PR’s fearless creativity, always shifting boundaries, always moving forward. The composition opens light and fresh, with white tea, neroli and bamboo. Beneath it lies depth and strength: leather, sandalwood and Cambodian agarwood, also known as oud. Warm. Grounded. Powerful. Nostalgic. This is the essence of change. Captured in porcelain light. Mended with kintsugi strength, where cracks are not hidden, but honoured.
So XX lingers. In fabric, in space, in memory. A tribute to everything we’ve been and everything still to come. Add another X. Kisses are free.
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