New in @So: MCoBeauty
Don’t break the bank, break the internet It’s the beauty brand everyone’s been talking about, and it’s finally here. Straight…
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New in @So: CHARLES & KEITH
Born from a humble shoe shop in Singapore’s Ang Mo Kio district, CHARLES & KEITH has grown into a global…
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Primark’s David Swann Lassche recognised as an Outstanding Role Model 2025
Primark is proud to share that David Swann Lassche, Head of Sales for Primark Netherlands, has been named on the…
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The Madden Edit by Dave & Marijn
From heels to sneakers: Steve Madden celebrates personal style with The Madden Edit by Dave & Marijn. For the first…
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Kicking off with Primark and its Breast Cancer Awareness campaign
We’re excited to kick off our collaboration with Primark with a meaningful campaign. Primark launched its annual Breast Cancer Awareness…
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Carrot cake workshop powered by Kenwood
Last week, we invited influential cake enthusiasts to a hands-on carrot cake workshop powered by Kenwood and hosted by Elisabeth…
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Sunday Natural: Magnesium as a treat
Magnesium is having a moment and Sunday Natural is making sure it tastes as good as it feels. Introducing: NutraChoc,…
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So Studio x Fit At Home
Low key, high impact (and a whole lot of core strength). To launch the Fit at Home Pilates Disq, we…
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Happy Birthday: Amsterdam Teas
Amsterdam Teas is celebrating a special milestone: the shop has officially turned one! When the team moved into their space…
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Gisele Bündchen embodies the essence of Elisabetta Franchi
Elisabetta Franchi’s Fall/Winter 2025 campaign celebrates beauty in its most authentic and timeless form. At the center of this vision…
