Sarah Jessica Parker joins Glow25 as Chief Creative Officer
Sarah Jessica Parker joins Glow25 as Chief Creative Officer in a new long-term global partnership, marking a major new chapter…
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Primark Launches First High-Street Adaptive Swimwear
Primark is taking another meaningful step in inclusive fashion with the launch of its Spring/Summer Adaptive Collection. Introducing adaptive swimwear…
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JLab teams up with Ghana’s national football squad
JLab is stepping onto the global football stage as the official audio partner of Ghana Football Association and its national…
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New in @So: KEEN
Original. Hybrid. Consciously Created. Founded in 2003, KEEN started with a simple idea: better protection, without compromising comfort. What followed…
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New in @So: House of Ord – Cape Town
Sun on your skin. Wind in your hair. Your bag half packed, your plans still open. That’s the moment when…
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New in @So: Zenner
A hair clip might be small, but it can make a big difference. At Zenner, the iconic Dutch hair fashion…
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Rita Ora returns with a New Activewear Capsule at Primark
The new year starts in motion, and Rita Ora is leading the way. With Primark presents Rita Ora, she returns…
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New in @So: Glow25
Aging: for some, it can feel a little daunting. For Glow25, it’s a reason to shine. In 2021, three friends…
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So XX: a scent
© So PR B.V. 2005-2025 “Smells like nostalgia.” How do you bottle twenty years of passion, wisdom, naïve fun and…
