King Louie pops up at De Parade
Who says sustainable has to be boring? This summer, retro-chic label King Louie brings its signature color and flair to…
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HANRO’s Icon gets a Swarovski glow-up
This holiday season, HANRO is giving a timeless favorite a sparkling makeover. To celebrate the 40th anniversary of the iconic…
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So PR x Mexx: the back(hi)story
In 1986, Moustache met Emanuelle, adding two kisses and voilà: Mexx was born. One lifestyle, one brand, sealed with a…
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New In @So: GET CURLY
From flat irons and hair straighteners to self-love: Farida Choukoud turned a personal struggle into a self-love movement. What started…
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Career Lessons from our very own Chelsey Geraerts in Textilia
Our very own Chelsey Geraerts, COO of So PR, recently gave an insightful interview reflecting on her 13.5-year (!) journey…
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STRONGER: Heat Wave
While there was an actual heatwave overtaking the city we celebrated the launch of STRONGER’s Heat Wave collection, their hottest…
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Meet Camp Snap
Meet Camp Snap, the screen-free digital camera that helps you live in the moment. Originally designed in the States for…
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New in @So: Amsterdam Teas
Hidden in Amsterdam-Zuid, Amsterdam Teas is not your average tea shop. Dubbed “the world’s smallest tea museum,” the shop feels…
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Authentic Beauty Concept launches revamped Replenish products
A new chapter in haircare In a time where self-care and conscious beauty are more essential than ever, Authentic Beauty…
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New in @So: Seeger
SUPER FAST. SUPER COOL. SUPERSLUSH! Meet Seeger and the summer hit of 2025 Say hello to Seeger, the new Dutch…
